Lowering Ad Spend For DTC Brands Making $3 Million+ in Annual Revenue
We're your customer retention and innovation team for hire!
We help your $3 million+ direct-to-consumer brand lower its ad spend by increasing its repeat customer sales using research-based innovations.
Watch your brand engagement and customer retention convert into additional revenue using our 10-step Wine Vat Approach to customer retention.
Our Wine Vat Approach leverages our interdisciplinary CUVE framework, conversational AI & marketing, and digital transformation/Robotic Process Automation (RPA) to grow your annual revenue.
Your Success Is Our Success
"MB Usable Security helped me more than triple my business by suggesting changes to my customer experience and offering packages. We made data-driven experiments to lower customer churn and increase our first-time customers. The team helped me workshop through various scenarios before executing the best one. I would definitely!"
- Monica Richards
Founder, T's and Teas
"...[MB Usable Security's] expertise in [user-friendly cybersecurity] was obvious, and your input was hugely helpful."
- Micah Jones
Founder, New Unity Agency
"Together, we had numerous wins for the client...Literally, everyone wins from [MB Usable Security's] skills which adapt quickly to solve the problem for the customers, the company, and the team."
- Ryan McNeary
Founder, Product Engagement & Customer Success Agency
Convert your DTC customers into repeat customers and advocates using voice applications, chatbots, connected/smart TVs, and optimized customer experiences.
How Do We Help Brands?
We apply our interdisciplinary approach to 3 main areas...
Customer
Retention
Marketing
According to HBR, increasing your customer retention by 5% can increase your annual profits by 75%.
Our CUVE framework approach helps your brand increase repeat customer sales on your offerings while aligning with business goals.
Product and
Service
Innovation
In 2020 alone, consumers spent over $20 billion using voice apps. Shopping is a rising voice use case.
We help brands leverage machine learning, usable security (aka user-friendly cybersecurity), and voice technology to increase competitiveness, brand engagement, value, and profitability.
Experiential Marketing and Sponsorships
Sponsoring events increases brand awareness, media attention, and positive community sentiment.
We help brands incorporate voice applications into their experiential marketing efforts. MBUS also helps brands sponsor their own virtual/in-person coding camps and after-school programs for low-income students, in collaboration with their non-profits, in targeted areas.
Convert your DTC customers into repeat customers and advocates using voice applications, chatbots, connected/smart TVs, and optimized customer experiences.
What is the CUVE Framework?
We boil down successful customer retention optimization into three main focus areas. These areas are customer experience, voice, and usable security (aka user-friendly cybersecurity). All of these are connected by the customer data they produce, which we use to optimize conversions through experiments.
C = Customer Experience
U = Usable Security (aka user-friendly cybersecurity)
V = Voice Technology
E = Experimentation (driven by customer data)
We apply our CUVE framework to each part of your customer journey during our simple 10-step process to increase your customer retention. Using this process, we usually have a high-fidelity prototype ready for usability testing by Day 7 of working together.
Convert your DTC customers into repeat customers and advocates using voice applications, chatbots, connected/smart TVs, and optimized customer experiences.
Finding Your Voice...Tech
Something For Each Phase
Onboarding
Create voice unboxing experiences that answer FAQs
Re-engagement
Improve voice SEO to be the top answer source for key topics
Active Customer
Let customers set reminders for future purchases or promotions
Empowering Brand Advocacy
Collect feedback from customers by voice, chatbot, or SMS with CRM integration
Lapsing Customer
Make special offers that can be claimed by voice or SMS immediately
Product/Service Innovation
Add a custom voice, chatbot, or multi-modal (voice + touchscreen) experience to your offerings
And that's just scratching the surface!
Convert your DTC customers into repeat customers and advocates using voice applications, connected/smart TVs, and optimized customer experiences.
- Not Sure Where To Start With Our CUVE Approach? -
Download our free CUVE Worksheet. It is a one-pager designed to help you brainstorm creative ways to modify your customer journey to increase customer retention.
How to Use the Worksheet
Step 1: List each of the touchpoints in your customer journey.
Step 2: Print a worksheet for each customer touchpoint.
Step 3: Fill out each worksheet with only its corresponding customer touchpoint in mind.