Privacy Policy
MB Usable Security ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, interact with our chatbot, or use our services.
1. Information We Collect
a. Personal Information You Provide
We collect personal information that you voluntarily provide, including:
Name
Email address
Game progress and choices made within "The Other America" interactive story
Any other information you provide when interacting with our chatbot or services
b. Information Collected Automatically
When you visit our website or interact with our chatbot, we automatically collect certain information through cookies, tracking pixels, and similar technologies:
Google Analytics: Tracks interactions, pageviews, and user behavior to help us improve our services and understand how visitors use our site.
Facebook Pixel: Tracks conversions, optimizes ads, and builds targeted audiences for future advertisements.
IP Address & Device Data: For security, analytics purposes, and to provide appropriate regional content.
Chatbot Interactions: We store the choices you make in the chatbot to improve your experience and allow you to continue your story where you left off.
2. How We Use Your Information
We use your personal information for the following purposes:
To provide and personalize our interactive story experience, including saving your progress.
To communicate with you about new episodes, updates, or services that may interest you.
To improve our services and measure engagement.
To analyze user behavior and enhance the functionality of our website and chatbot.
To comply with legal obligations.
We DO NOT sell your personal information. However, we do share data with third-party processors (e.g., Google Analytics, Facebook) to operate our services. This sharing may constitute "sharing" under the California Privacy Rights Act definition, which includes sharing personal information with third parties for cross-context behavioral advertising purposes.
3. Legal Basis for Processing Your Information (GDPR)
If you are located in the European Economic Area (EEA), we process your personal information under the following legal bases:
Consent: We process your personal information based on your consent when you agree to our use of cookies and similar technologies, or when you provide your email for marketing communications.
Contractual Necessity: We process your personal information to perform our obligations under our agreement with you, such as providing access to "The Other America" interactive story and saving your progress.
Legitimate Interests: We process certain information in pursuit of our legitimate interests to improve our services, ensure security, and provide personalized experiences, where these interests are not overridden by your rights and freedoms.
If You Are a California Resident (CCPA & CPRA Rights)
Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), you have the right to:
Know what personal data we collect and how we use it.
Request deletion of your personal information.
Opt-out of sharing personal data for cross-context behavioral advertising.
Request correction of inaccurate information.
Limit the use of your sensitive personal information.
To exercise your rights, email info@mbusecurity.com with the subject line "Privacy Request" or use the "Do Not Sell or Share My Personal Information" link in our website footer.
Under the General Data Protection Regulation (GDPR), you have the right to:
Access your personal data.
Request correction or deletion of your data.
Withdraw consent at any time.
Request data portability.
Object to processing based on legitimate interests.
Lodge a complaint with a supervisory authority in your country.
To exercise your GDPR rights, email info@mbusecurity.com with the subject line "GDPR Request."
5. Do Not Sell or Share My Personal Information
Although we do not sell your personal information, we do share certain information with third parties like Facebook and Google for analytics and advertising purposes, which may constitute "sharing" under California law.
You have the right to opt-out of this sharing at any time. To exercise this right:
Click the "Do Not Sell or Share My Personal Information" link in our website footer
Email us at info@mbusecurity.com with the subject line "Do Not Share My Information"
When you opt out, we will:
Provide instructions on how to use Facebook's Ad Preferences and Google Analytics Opt-out Browser Add-on to control data sharing across these platforms.
Ensure that we do not use any data collected for targeted advertising purposes in a way that would violate your opt-out request.
6. Cookies & Tracking Technologies
We use cookies and tracking technologies (Google Analytics, Facebook Pixel) to analyze user behavior and improve services. These technologies may collect:
Pages visited and features used
Time spent on pages
Referring sites or networks
Device information
Your Choices:
You can disable cookies in your browser settings.
Opt out of Facebook tracking by visiting Facebook's Ad Preferences.
Opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
7. Data Retention & Security
We store your personal data only as long as necessary for its intended purpose:
Account information and game progress: For as long as you maintain an active relationship with us and for up to 24 months afterward
Marketing communications data: Until you unsubscribe or request deletion
Analytics data: In aggregate form for up to 38 months
If you request data deletion, we will remove your data from our active systems within 45 days but may retain certain information in backup systems for legal compliance.
8. Third-Party Service Providers
We use the following third-party service providers:
Google Analytics: For website analytics
Facebook: For conversion tracking and advertising
Airtable: For storing user game progress and preferences
Calendly: For scheduling meetings (note that Calendly has its own privacy policy)
Stripe: For processing payments (payments are processed on Stripe's platform)
These service providers have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your information.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States, where our servers and third-party service providers operate. These countries may have different data protection laws than your country. By using our services, you consent to the transfer of your information to these countries. For transfers from the EEA, we rely on appropriate safeguards such as Standard Contractual Clauses.
10. Children's Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.
12. Contact Information & Privacy Requests
If you have any questions about this policy or wish to exercise your privacy rights, contact us at:
Nashville, TN 37205
By using our site and chatbot, you acknowledge and agree to this Privacy Policy.
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